RIDE WITH PURPOSE
Cycling isn’t just about speed—it’s about feeling connected.
To the road. To the ride. To something bigger.
We design high-performance bikes and wheels that blend innovation with the soul of Thai cycling culture. Inspired by the way we ride—through heat, rain, and endless roads—we create products that are fast, reliable, and built to perform anywhere.
For us, it’s never just about the machine. It’s about the trust you place in it, the confidence it inspires, and the freedom it unlocks. Whether you’re chasing a podium or the horizon, we build for those who ride with heart.
Ride with us. Ride with purpose.
Chinatip Boonchokhirunmeta – Nich Cycling, CEO
NICH BICYCLE
Nich Bicycle is a Thailand-based bicycle brand known for designing and manufacturing high-performance bicycles, specializing in road, gravel, mountain, and time trial/triathlon bikes. Established with a commitment to innovation, aerodynamics, and rider-focused design, Nich has positioned itself as a boutique brand offering a unique combination of performance and customization for cyclists across Southeast Asia and beyond.
HISTORY
Nich Bicycle was founded in Bangkok, Thailand, by a group of passionate cyclists who sought to create a local alternative to established international brands. Since its inception, Nich has focused on developing frames that meet the specific needs of riders in Asia, while also maintaining global performance standards. The brand gained popularity through grassroots marketing, community engagement, and its strong presence in local and regional races.
PHILOSOPHY AND DESIGN
Nich emphasizes aerodynamic efficiency, ride quality, and bold aesthetics. The company integrates rider feedback and real-world testing into its design philosophy. Each bike model is developed with attention to detail, blending modern technology with handcrafted quality.
Nich offers both carbon and aluminum frame options, and many of its models feature internally routed cables, integrated cockpits, and proprietary tube shapes aimed at reducing drag and increasing stiffness.
COMMUNITY AND RACING
Nich actively supports the cycling community through sponsorships, events, and collaborations with local athletes. The brand has built a loyal following among competitive cyclists and enthusiasts who value performance and individuality.
CHIN THE FOUNDER
Founder of Nich Cycling: Chinatip Boonchokhirunmeta
Nich Cycling was founded by Chinatip Boonchokhirunmeta, affectionately known as “Chin” a Thai entrepreneur whose passion for cycling led him to establish Thailand’s first domestic racing bicycle brand.
EARLY LIFE AND CAREER
Chinatip graduated from Silpakorn University with a degree in Educational Technology. Initially, he pursued a career as a documentary photographer, contributing to travel magazines. To economize on commuting costs, he began cycling to work, which rekindled his childhood love for bicycles. This daily routine not only served as transportation but also became a source of inspiration and exploration for him.
TRANSITION INTO THE CYCLING INDUSTRY
Recognizing a gap in the Thai market for affordable, high-quality cycling gear, Chinatip started by selling cycling apparel online during his off-hours from his photography job. As his interest deepened, he expanded into selling carbon wheels and eventually full bicycle frames. Utilizing connections with manufacturers in China and Taiwan, he began importing components, assembling them himself to reduce costs.
Balancing his day job and burgeoning cycling business became increasingly challenging. Working late into the night assembling bikes and managing orders, he eventually decided to leave his career to focus entirely on Nich Cycling.
ESTABLISHMENT OF NICH CYCLING
In 2010, Chinatip officially founded Nich Cycling. The name “Nich” is a play on his nickname “Chin” and the term “niche” reflecting his aim to cater to a specific market segment seeking high-performance bicycles at accessible prices.
Nich Cycling quickly gained recognition for producing quality carbon racing wheels and frames, becoming a popular choice among Thai cyclists. The company emphasizes a balance between performance and affordability, ensuring that amateur riders have access to professional-level equipment.
PHILOSOPHY AND IMPACT
Chinatip’s philosophy centers on making high-quality cycling equipment accessible to a broader audience. By combining his passion for cycling, art, and craftsmanship, he aims to develop products that not only perform well but also inspire others to embrace the cycling lifestyle.
Under his leadership, Nich Cycling has grown from a one-man operation to a respected brand in Thailand’s cycling community, known for its commitment to quality, innovation, and customer service.