RIDE WITH PURPOSE

Cycling isn’t just about speed—it’s about feeling connected.

To the road. To the ride. To something bigger.

We design high-performance bikes and wheels that blend innovation with the soul of Thai cycling culture. Inspired by the way we ride—through heat, rain, and endless roads—we create products that are fast, reliable, and built to perform anywhere.

For us, it’s never just about the machine. It’s about the trust you place in it, the confidence it inspires, and the freedom it unlocks. Whether you’re chasing a podium or the horizon, we build for those who ride with heart.

Ride with us. Ride with purpose.

Chinatip Boonchokhirunmetha – Nich Cycling, CEO