Redefining Performance and Identity, Nich Debuts the 2025 Faith Road Bike in Monterey, California
Monterey, CA – April 08, 2025 – Nich Cycling, a trailblazer in the cycling world, is set to unveil its transformative re-brand and launch its flagship 2025 Faith road bike at the Sea Otter Classic Bike Expo on April 10, 2025, in Monterey, California. The 2025 Faith embodies Nich’s relentless pursuit of performance and innovation, designed as an all-round road bike that rivals dedicated aero models in speed while balancing lightweight efficiency and comfort. With a cutting-edge aerodynamic front-end, Torayca carbon fiber construction, and the Universal Derailleur Hanger (UDH) system, this hand-assembled masterpiece—featuring an integrated carbon handlebar and a sleek 850-gram frame—will take center stage at one of the industry’s premier events, showcasing Nich’s refreshed identity and vision for the future of cycling.
A New Identity Inspired by Motion and Exploration
At the heart of the re-brand is a striking new logo and visual identity, designed to embody the essence of sport, movement, and adventure. Drawing inspiration from the circular form of a bicycle wheel, the logo symbolizes constant motion and invites riders to explore the world around them. Bolder and more solid, it preserves the character of Nich’s original mark while occupying a commanding presence—perfectly suited for the downtube of the 2025 Faith or the spotlight at Sea Otter.
Customer-Centric Innovation at Its Core
Guided by principles of honesty, meticulous attention to detail, and a commitment to infusing joy into every product, Nich continues to prioritize its customers. The re-brand and the 2025 Faith underscore this ethos, delivering distinctive, passion-driven designs that stand out in a crowded market. From bikes to branding, every element is crafted to spark excitement and foster a deeper connection with riders.
A Dynamic, Limitless Palette
Nich’s new color palette is as versatile as the riders it serves. Anchored by timeless black and white—representing calm confidence and pure simplicity—the palette expands with warm greys and vibrant accents like Bright Orange and Burgundy. This dynamic suite adapts seamlessly to campaigns, products, and individual riders, ensuring Nich’s presence is both bold and boundless, as seen in the 2025 Faith’s Black on Black and White on Black color options.
Celebrating Community and Connection
The re-brand’s art direction brings Nich’s story to life through three pillars: environments, people, and bikes. From sunlit landscapes to bustling group rides, the visual language evokes adventure, inclusivity, and camaraderie. “We want to inspire shared experiences and human bonds,” said Chinatip Boonchokhurunmeta, Founder at Nich Cycling. “Whether it’s a solo ride on the 2025 Faith through a mountain pass or a community spin through the city, Nich is about connecting people to the world and each other.”
Timeless Quality Meets Modern Desire
With a confident, professional aesthetic and dynamic compositions, Nich’s re-brand strikes a balance between enduring quality and contemporary appeal. Thoughtful details—like the 2025 Faith’s textured backgrounds and minimalist photography—highlight the craftsmanship of each design, igniting a desire to ride and explore diverse cultures and terrains.
Join Us at Sea Otter Classic
Nich Cycling welcomes Sea Otter Classic attendees to stop by, meet the “Chin” the Nich Cycling Founder and get an up close look at the 2025 Faith. You’ll find the Nich Cycling booth near the Kid Zone at booth S504. Stop by to check out the stunning new 2025 Faith in person and chat with the passionate Nich team driving this exciting evolution. It’s a firsthand experience that blends cycling’s rich past, vibrant present, and bold future—perfectly in tune with Nich’s refreshed mission.
For more information, contact:
NichCycling
Email: [email protected]
Website: www.NichCycling.com
About Nich Cycling
Rooted in heritage and driven by passion, Nich Cycling blends tradition with innovation to create products that inspire. With a focus on motion, exploration, and community, Nich delivers timeless quality and modern desire to riders worldwide.
About Sea Otter Classic
Held annually in Monterey, California, the Sea Otter Classic is the world’s largest cycling festival, bringing together brands, athletes, and enthusiasts for a celebration of biking innovation and culture.