Your data, our ride
This NICH Cycling Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.nichcycling.com
For the purpose of the Data Protection Act 1998 (“the Act”), the data controller is [Your Company Name] of [Your Company Address].
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://allaboutcookies.org/how-to-manage-cookies.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including tokenized, encrypted credit card data, and Paypal email address details, if relevant), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). Finally, we may also use this information to inform our retargeting efforts – the adverts that you see away from our site, across the internet.
Sharing your personal information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use [e.g., Shopify] to power our online store–you can read more about how [e.g., Shopify] uses your Personal Information here: [link to Shopify’s privacy policy]. We also use [e.g., Google Analytics] to help us understand how our customers use the Site – you can read more about how [e.g., Google] uses your Personal Information here: [link to Google’s privacy policy] You can also opt-out of Google Analytics here: [link to Google Analytics opt-out]. If you subscribe to our emails, we also share your information with our email marketing partner, [name of email marketing provider]. Details of how they use your personal information can be found here: [link to email marketing provider’s privacy policy].
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at [link to NAI educational page].
You can opt out of targeted advertising by visiting:
- Facebook – [link to Facebook ad settings]
- Google – [link to Google ad settings]
- Bing – [link to Bing ad settings]
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: [link to DAA opt-out portal].
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not