
Your Dream Road Bike Starts Here
Legend 4

Our very first mountain bike
Signature

Like riding on silk
ATEM Silk Road

Do The Unthinkable
What does it take to build a high performance bicycle from a country with no cycling heritage? 10 years ago, Nich cycling starts its journey in Bangkok, Thailand, and now our bikes and wheels are raced at the highest level.
News
-
Roojai Team from Thailand Leads the 2025 UCI Asia Tour Rankings

Roojai, a UCI Continental professional cycling team from Thailand, riding on NICH bicycles and ATEM wheelsets — premium Thai cycling brands — has delivered an outstanding performance in the 2025 season.
-
Carter Claims Stage 3 Victory at Tour de IjenIndonesia | UCI 2.2 Asia Tour 2025

Carter of the Roojai Cycling Team sprinted to a brilliant victory in Stage 3 of the Tour de Ijen
-
Congrats to National Champion 2025

To the phenomenal team members of @roojaicycling , congratulations on your outstanding performances at the National Championships!
-
The Winner of Tour de Gyeongnam 2025, Korea!!! 🏆🇰🇷

Nich Faith : Powers Double Jersey Triumph in Korea / UCI Asia Tour
-
Matej Lovše Wins the First Edition of My Tour of Slovenia!

Overview of the 2025 Tour of Slovenia, officially known as the 31st Tour of Slovenia (UCI 2.Pro)
-
Nich Cycling Unveils Bold Re-Brand and 2025 Faith Flagship Model at Sea Otter Classic

Redefining Performance and Identity, Nich Debuts the 2025 Faith Road Bike in Monterey, California
