Trust Your Soul

At Nich, our Thai heritage fuels our passion for cycling excellence. Designed and assembled in Thailand, every bike reflects the precision and artistry of our homeland—from the hands of Thai artisans who bring our custom paint program to life to the skilled teams crafting frames with exceptional quality. With 12 years of industry experience, Nich bikes are built to compete on the world stage, raced by pro continental teams in the same fields as the sport’s most elite events. With a bold spirit and unwavering commitment, we’re redefining what’s possible—one ride at a time.